Do Not Sell My Info

This Privacy Policy describes the methods Aelfric Eden ("we", "us", "our") employs to gather, process, retain, and share your personal data when you access aelfricedenclothes.com (the "Site") or purchase from us. It also outlines your rights regarding your personal data and the steps to take if you wish to raise a concern with us.

We are dedicated to managing your personal data according to relevant privacy legislation, including the EU General Data Protection Regulation (GDPR), the UK General Data Protection Regulation (UK GDPR), the California Consumer Privacy Act (CCPA), the Australian Privacy Act 1988 and Australian Privacy Principles (APPs), and other applicable data protection legislation.

1. Personal Information We Gather

Personal information falls into two groups that we collect:

Order and Account Information — when you create or seek to finalize a purchase, we gather your name, delivery and billing address, email address, phone number, and payment information. We do not retain full payment card details; our payment providers handle these securely.

Device and Usage Information — when you access our Site, we routinely gather data about your device and online activity, including IP address, browser type, operating system, time zone, pages visited, search terms directing you to our Site, and your interaction patterns with the Site. Cookies, log files, web beacons, tags, and pixels capture this information.

2. Methods for Collecting Your Personal Information

You provide personal information directly to us when you complete a purchase, register an account, reach out to our support, opt in to our email or SMS promotions, or engage with our Site. We additionally capture information mechanically via cookies and tracking technologies as you navigate the Site.

We gather only personal information that serves our operational requirements. We do not knowingly obtain personal information from individuals under 13 years old.

3. Purposes for Using Your Personal Information

Your personal information serves the following functions:

• To complete and deliver your orders, including payment handling, delivery arrangements, and dispatch of order confirmations and invoices.
• To reach out to you regarding your orders, including customer assistance and reply to support requests.
• To deliver marketing content through email or SMS, where you have granted permission or where promoting our offerings is justified.
• To detect and assess orders for fraud or suspicious activity.
• To enhance and refine our Site using data analytics.
• To deliver personalized advertising to you on external platforms informed by your site activity.
• To meet our regulatory and legal responsibilities.

We will not apply your personal information to purposes different from those for which it was obtained, unless you expressly agree.

4. Text and Email Promotions

By entering your mobile number during purchase or via an opt-in field, you agree to receive SMS communications from us regarding your purchases, cart reminders, and special promotions. Message frequency changes, and carrier message and data charges may be incurred. Opting in to SMS is separate from making a purchase.

If you have opted into our promotional email list, we will send you messages about our goods and special offers. You can remove yourself from email promotions anytime using the unsubscribe option in any email, or stop SMS by texting STOP in reply to any text. You can also contact contact@aelfricedenclothes.com to opt out. You will continue to get order-related messages even after opting out.

We do not share or sell your contact information to other companies for their marketing campaigns.

5. Tracking Tools and Cookie Technology

We employ cookies and comparable technologies to make your Site visit better, monitor usage patterns, and display tailored ads. These are:

• Essential cookies — needed for the Site to work properly, including cart and login cookies.
• Analytics cookies — help us see how Site visitors interact with our content.
• Promotion and retargeting pixels — used by Meta (Facebook/Instagram), Google, TikTok, and Snapchat to share ads matching what you browsed.

Our cookie consent banner lets you adjust your cookie settings when browsing the Site. Alternatively, you can turn off cookies through your browser configuration, though doing so could impact your Site experience.

6. How Your Personal Information Is Disclosed

Your personal information is shared with reliable partners who support our operations. Common recipients include:

• Shopify — the platform powering our online store.
• Email and SMS marketing services — for handling promotional outreach.
• Performance analytics tools — including Google Analytics, to track Site usage patterns.
• Digital ad networks — including Meta, Google, TikTok, and Snapchat, for personalized campaigns.
• Transaction processors — such as Visa, Mastercard, PayPal, Apple Pay, and equivalent services, to complete purchases securely.
• Logistics and distribution companies — responsible for delivering purchased items.

We may also release your personal information when legally obligated, upon receipt of a lawful court order, or to safeguard our legal position. We never sell your personal information to other organizations.

7. Cross-Border Information Processing

Your personal information could be transferred, retained, and handled in territories outside your home country, which may have varying standards for data protection. When transferring personal information across borders, we implement appropriate safeguards to maintain compliance with this policy and relevant privacy regulations.

8. Data Security

We employ reasonable security measures to defend your personal information against loss, unauthorized access, tampering, theft, and mishandling. All transactions on our Site are protected by SSL (Secure Socket Layer) technology. Payment data undergoes processing by PCI-DSS certified vendors and remains off our servers.

Should a data breach occur that poses substantial risk to individuals, we will inform impacted users and competent authorities per applicable legal requirements.

9. Data Retention

Your personal information is kept for the duration necessary to deliver the purposes it was obtained for, such as delivering our offerings, meeting legal requirements, settling disagreements, and upholding our terms. Once personal information is no longer needed, we take appropriate measures to erase or anonymize it.

10. Your Rights

Your location may entitle you to the following rights regarding your personal information:

• Right to access — you are able to obtain a copy of the personal information we maintain about you.
• Right to correction — you are able to request that we update any incorrect or incomplete information.
• Right to deletion — you are able to request that we remove your personal information, provided we have no legal duty to preserve it.
• Right to object — you are able to decline our processing of your personal information for marketing communications at any time.
• Right to data portability — you may request that we transfer your data to another provider in a portable format under certain circumstances.
• Right to withdraw consent — if your information is processed based on your approval, you may revoke that approval at any time.

To assert any of these rights, reach out to us at contact@aelfricedenclothes.com. Our response will arrive within 30 days. We may ask for proof of your identity before handling your request.

Those in the UK and EU enjoy extra rights under the UK GDPR and EU GDPR, such as submitting a grievance to their regional data protection authority. Those living in California are covered by the CCPA, with rights including learning what personal information we gather and opting out of personal information sales — we do not engage in personal information sales. Those in Australia are protected by the Privacy Act 1988 and Australian Privacy Principles.

11. Complaints

If you believe we have mishandled your personal information, please reach out to us first at contact@aelfricedenclothes.com. We will look into it and provide a reply within 30 days. Should our response not resolve your concerns, you may file a complaint with the data protection authority in your region.

12. Changes to This Policy

We may change this Privacy Policy periodically. When modifications occur, this page will be revised accordingly. We recommend reviewing this policy on a regular basis. Your ongoing use of our Site following any modifications shows you agree to the revised policy.

13. Contact Us

Should you have inquiries regarding this Privacy Policy or our handling of your personal information, contact our support team at contact@aelfricedenclothes.com. We aim to provide a reply within 1 business day.

Aelfric Eden · contact@aelfricedenclothes.com · aelfricedenclothes.com